The Brand.
Acknowledged and esteemed all over the world.
For 70 years Microelettrica Scientifica has been designing, developing and producing, in full autonomy, switches, protection relays and resistors dedicated to the most advanced and demanding applications of railway transportation, urban mobility and industry.
Acknowledged and esteemed all over the world, Microelettrica Scientifica’s product quality results from continuous research, realized in close cooperation with its customers in order to precisely and punctually meet today’s and tomorrow’s needs.
Since 2005 Microelettrica Scientifica is part of Knorr-Bremse Group, the world’s leading manufacturer of braking systems for rail and commercial vehicles.
1953
Characteristic typeface graphical design, hexagon with double wings like a flying bird with the meaning of development and freedom. In the hexagon the capital letters M and S that stands for Microelettrica Scientifica, acronym by which the company is well known in most part of the world.
2005
In 2005 Microelettrica became a subsidiary of Knorr-Bremse Rail Vehicle Systems. The logo consists of a combined wordmark and image trademark. The two elements always appear together on one line.
2020
To strengthen the Knorr-Bremse brand a uniform look across the Group has been created resulting in the Knorr-Bremse’s current portfolio of separately evolved brands into a cutting-edge brand architecture with the Knorr-Bremse figurative mark, the font and the blue color across all major company brands. The goal is to strengthen the brand recognition by establishing a clear visual association with the corporate brand and to reinforce the perception of each individual company following our new brand values Innovative, Leading and Reliable. The re-branding for “Microelettrica Scientifica” foresees the adaption of the existing logo and shortening the brand name to “Microelettrica”
